Florida is the top state for domestic tourism in 2023, DeSantis celebrates

TALLAHSSSEE, Fla. – Gov. Ron DeSantis celebrated Florida’s continued ranking as the number one state for domestic tourism in the country.

“Florida’s world class attractions, hospitality, and unwavering commitment to freedom have solidified our position as the top vacation destination,” DeSantis said.

The governor’s office said Florida was number two for international tourism.

“These figures show that Florida continues to be on the right path, as we have insisted on prioritizing public safety and common-sense leadership,” he added.

DeSantis’ comments come shortly after one of Florida’s rival states – California – touted their own tourism spending numbers.

In 2023, Florida’s market share of domestic tourists increased to 14.8%, up from 13.8% in 2022, according to Visit Florida data. The state welcomed a total of 135 million visitors last year.

“Florida’s continued ability to attract visitors speaks volumes about the state’s appeal, both domestically and internationally,” said Dana Young, president and CEO of Visit Florida.

“From our pristine beaches and serene state parks to the thrills of our world-renowned theme parks and vibrant cities, Florida continues to captivate visitors with its unmatched experiences,” she said.

“We look forward to continuing to surpass all expectations and welcoming visitors to our beautiful state,” she added.

The governor’s office added how California experienced a “notable decline,” losing 1.2 percentage points, while New York saw a decrease of 0.8 percentage points.