Rick Scott announces multi-million dollar ad campaign targeting Hispanic voters

TAMPA, Fla. – Sen. Rick Scott, R-Fla., launched a multi-million dollar ad campaign on Wednesday targeting Hispanic voters in Florida.

The investment comes as Scott attempts to win reelection to his U.S. Senate seat that he won following his time as the state’s governor.

The campaign explained that the ads are expected to air over the next several weeks and will be featured across TV, radio, streaming and digital platforms in both English and Spanish.

The first ad, recognizing the thousands who fled to America to escape communist regimes in places like Cuba will be aired in Miami, West Palm Beach, Tampa and Orlando.

“While Joe Biden, the Democrats and Congresswoman Debbie Mucarsel-Powell continue to embrace socialism and turn a blind eye to dangerous dictators in our hemisphere, Senator Scott has been clear that socialism has no place in America,” the campaign said in a statement.

“He continues to fight every day against the democrats’ radical socialist agenda so every American, regardless of their background, can have the chance at the dream of this county,” the campaign added.

The announcement also highlighted the many endorsements Scott has received from the Hispanic community, including support from the Latin Builders Association, the Hispanic Police Officers Association, as well as numerous faith-based and business leaders in the Cuban, Colombian and Venezuelan communities.

According to 2022 exit polls, Gov. Ron DeSantis won the Hispanic vote by 15 points, ultimately flipping traditionally Democratic counties like Miami-Dade.

Mucarsel-Powell, a former U.S. representative from South Florida is Scott’s leading Democratic challenger. He also faces minor primary opposition from figures such as businessman Keith Gross.

The Cook Political Report rates Scott’s seat as a “likely R.” One less than a “Solid R.” Few polls have been conducted on the race, but all appear to show the incumbent senator defeating the Democrat.