State Farm Backs Out of Program That Sends LGBTQ Books to Kindergarteners

By Lydia Nusbaum, Florida's Voice

May 24, 2022 Updated 8:45 AM ET

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May 24, 2022 Updated 8:45 A.M. ET

BLOOMINGTON (FLV) – State Farm no longer supports a program that sends LGBTQ books to kindergarteners after a whistleblower provided Consumers’ Research with an internal email describing how the program wants to teach kids about being transgender.

State Farm allegedly partnered with The GenderCool Project to help “diversify classroom” and “library bookshelves” with books to “bring clarity and understanding” about being transgender, inclusive and non-binary, according to the internal email sent January 18th. 

The GenderCool Project specifically wanted these conversations with children ages five and older. The email also asks for six agents in Florida that want to participate in the project. 

State Farm Chief Diversity Officer and Vice President of Public Affairs Victor Terry announced Monday in an email that they no longer support the program GenderCool. 

“Conversations about gender and identity should happen at home with parents,” Terry said in an email. “We don’t support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations.”

Consumers’ Research launched the campaign “Like a Creepy Neighbor… State Farm is there” in response to receiving the whistleblower’s email. 

Consumers’ Research is an educational organization that aims to “increase the knowledge and understanding of issues, policies, products, and services of concern to consumers.”

LGBTQ conversations with children has been a center topic in Florida. Florida passed the Parental Rights in Education law that prevents children from Pre-K through 3rd grade from being taught about gender and sexual identity. 

The Walt Disney Company came out against the legislation and vowed to have it “repealed.” Republicans then targeted Disney for using its political power to repeal the law. 

“I am not comfortable having one company with their own government and special privileges when that company has pledged itself to attacking the parents in my state when that company has people very high up talking about injecting pansexualism into programming for young kids,” Gov. Ron DeSantis said in April. 

In response to the company’s statement, the Governor signed a law to dissolve the company’s special district. Disney’s special independent district allows the company to self-govern itself in many ways. The district is set to dissolve by June 1st, 2023.

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