Rick Scott announces third ad targeting Hispanic voters, ‘Socialismo’

TAMPA, Fla. – The reelection campaign for Sen. Rick Scott, R-Fla., announced the release of its third ad in a multimillion dollar effort to target Hispanic voters in Florida.

The ad will run on several English and Spanish TV markets and across digital platforms in largely Hispanic communities.

It primarily rails against socialism, and says President Joe Biden and the Democratic Party continue to push for economic policies similar to socialist nations like Cuba and Venezuela.

“Every country that goes socialist destroys freedom and makes people poor,” Scott said in the ad. “And President Biden is moving America towards socialism.”

“Everything, food, healthcare, housing, it all costs more, which leaves you with less,” he said. “That’s the way of socialism, the government gets stronger and the people get weaker.”

Scott’s previous two ads also centered around socialism, but instead focusing more on the suffering and lives lost due to the ideology.

The senator has also been endorsed by several Hispanic groups and organizations, including the Latin Builders Association, the Hispanic Police Officers Association and numerous faith-based and business leaders in the Cuban, Colombian and Venezuelan communities.

According to 2022 exit polls, Gov. Ron DeSantis won the Hispanic vote by 15 points, ultimately flipping traditionally Democratic counties like Miami-Dade.

Debbie Mucarsel-Powell, a former U.S. representative from South Florida, is Scott’s leading Democratic challenger. He also faces minor primary opposition from figures such as businessman Keith Gross.

The latest Emerson poll has Scott beating Mucarsel-Powell by seven points, and a poll from Florida Atlantic University has him up by double digits.,

Additionally, the Cook Political Report rates Scott’s seat as a “likely R,” one less than a “Solid R.”