Byron Donalds: Republicans Must Communicate ‘In New Media Formats,’ Are Currently ‘Limiting Themselves’

FORT MYERS (FLV) – U.S. Rep. Byron Donalds, R-FL, has a new Republican messaging plan if elected as Conference Chairman, according to the Daily Caller.

Donalds will encourage Republicans to engage with a “broader swathe of the American public in new media formats” if he is elected conference chairman and says Republicans are “limiting themselves in their messaging by not engaging with voters who could be open to conservative ideas.”

Donalds is challenging U.S. Rep. Elise Stefanik, R-NY, to lead the House Republican Conference’s messaging strategy.

“The one thing we don’t really touch in my view is social, digital, internet, memes, internet media, internet responses,” Donalds said in the interview.

Donalds said that most tv stations are dominated by the left.

It’s the subtle political narratives that are being pushed by Comedy Central, by Saturday Night Live, that might be over on the HBO shows and shows up on ESPN or Fox Sports. We all know about The View, what happens on The Today Show.

You want to engage far more across the board than just the Times or the Post or Fox or Newsmax. Not to denounce them, but there’s so many more outlets because of the internet and social media that you know, we really have to dig in and find those opportunities.

U.S. Rep. Byron Donalds, R-FL

Donalds says he is not denouncing current chairwoman Elise Stefanik’s leadership, and the move to run is “just about what I think I bring to the table and what I do.”

“I don’t mind competition, I actually enjoy it. And so to me, if it helps Elise to be better, great. And if it doesn’t, then that’s a decision, you know, that the conference has got to make,” he said.