Rick Scott launches final ad targeting Hispanics in multi-million dollar campaign, ‘Verdad’

Published Apr. 26, 2024, 3:43 p.m. ET | Updated Apr. 26, 2024

Sen. Rick Scott ad entitled "Verdad." (Video/Team Rick Scott)
Sen. Rick Scott ad entitled "Verdad." (Video/Team Rick Scott)

TAMPA, Fla. – Sen. Rick Scott, R-Fla., launched his fourth and final ad targeting Hispanic voters in a multimillion dollar ad campaign created to help his U.S. Senate reelection efforts.

The ad, titled “Verdad,” addresses how some schools in America are pushing “socialism on our children” through gender ideology and other left wing talking points.

“As parents, we teach values to our children,” Scott said in the ad. “The difference between right and wrong, truth and lies.”

“But then we send our kids to school where some radical, socialist teacher doesn’t teach them math or English,” he said. “No, they’re taught then men can have babies and become women, and that we should worship the god of the government, not the God who created us. That is socialism.”

Scott’s campaign bashed President Joe Biden, the Democratic party and Scott’s election opponent, Debbie Mucarsel-Powell, saying they are embracing socialism and turning a blind eye to “dangerous dictators in our hemisphere.”

“Senator Scott has been clear that socialism has no place in America, and especially not in our schools,” the campaign said. “He remains committed to standing with every Floridian who wants a freer and more prosperous future, and every child who deserves to be taught the truth: America is the greatest nation in the world.”

The other ads that Scott produced targeting Hispanics also centered around combatting socialism and recognizing the horrors of socialist regimes in countries like Cuba and Venezuela.

Scott has been endorsed by several Hispanic groups and organizations, including the Latin Builders Association, the Hispanic Police Officers Association and numerous faith-based and business leaders in the Cuban, Colombian and Venezuelan communities.

According to 2022 exit polls, Gov. Ron DeSantis won the Hispanic vote by 15 points, ultimately flipping traditionally Democratic counties like Miami-Dade.

The latest Emerson poll has Scott beating Mucarsel-Powell by seven points, and a poll from Florida Atlantic University has him up by double digits.

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