By Lydia Nusbaum
May 9, 2022 Updated 1:14 P.M. ET
TALLAHASSEE (FLV) – Gov. Ron DeSantis’ re-election campaign purchased $5.3 million in ads for Spanish-language broadcast and cable television in Florida media markets.
The campaign will also target its message on digital and radio mediums. This is the campaign’s first media reservation announcement as the Governor communicates his “keeping Florida Free” policy agenda to Hispanic voters.
“As Joe Biden and the Democrat Party continue to lose their footing with the Hispanic community, Republicans are gaining and growing. Spanish-speaking Hispanics in Florida and across the country are moving toward Governor Ron DeSantis because of his emphasis on economic opportunity, education, public safety, and other family-focused policies,” DeSantis said.
The campaign will put an emphasis in the Miami-Dade and Orlando media markets.
Democrat Gubernatorial candidates Nikki Fried and Charlie Crist are vying for the Democratic nomination.
The RealClearPolitics average shows DeSantis leading at 50.4% with Crist at 41.6%. DeSantis leads Fried by 12.8 points.
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